Political Consulting/Public Affairs
Knapp Communications, Inc., (KCI) is highly experienced in
political and public affairs counseling with more than
30 years in the
public arena. The firm’s
contacts in government and media as well as expertise in research,
public relations and the movement of public opinion make
Knapp Communications a sound choice.
Public opinion polling, including written summaries and analyses
of results, is a specialty.
KCI has conducted formal research projects, from focus
group and questionnaire development to telephone surveys.
The company has researched
corporate histories and conducted informal research.
The company always strives to consider marketing goals and objectives
of the client to determine communications strategies and find applications.
KCI develops and implements advertising plans and monitors progress
to assure communications and marketing functions are mutually supportive.
advocates utilizing strategic planning and proven creative marketing
skills whenever possible rather than relying on paid advertising
Other areas of expertise include market planning and evaluation,
along with database
development and implementation.
From the smallest brochure to major video and film production, KCI
applies a step-by-step path to a successful message. That includes
to be explored, producing a brochure or broadcast piece from writing,
layout and design to printing or production and developing a distribution
plan. KCI has the capability of performing all facets of work in
all of these areas.
This is an area in which Knapp Communications, Inc., excels
because key firm principals have strong broadcast and media background
working with general news media, business news media, trade and other
publications for more than two decades. As a result, the firm's executives
understand what news is and how it operates because of involvement
in various levels of the news business as well as Public Relations
/ Marketing / Advertising. The company has a great track record in
dealing with the media because principals know how to deal with every
media situation. KCI has placed stories in all types of media—ranging
from rural weeklies to major metropolitan newspapers, trade publications
of all kinds to extensive coverage on CNN and elsewhere.
Crisis Communications Management
The company discreetly assists clients with immediate crisis assessment,
media management, solutions, research and long-term planning. Knapp
Communications will design a communications contingency plan for
response plan and identify a rapid response team capable of handling
any situation. This includes training personnel as necessary, arranging
events and follow-up activities.
Attention to detail is a major selling point for Knapp Communications
because it has planned about every type of event from small to large
gatherings (meetings, receptions, trade groups, etc.) and is experienced
in special event planning and execution. The firm is detail-oriented
and organized to handle everything from handout materials, catering,
hotel reservations, audio-visual effects and other aspects or marketing
and public relations. Included are statewide conferences to new facility
announcements, economic developments for AT&T to a parade in
the small Panhandle town of Tulia.
Knapp Communications, Inc., is a full-service organization offering
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