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Watson Foods Inc. – A TPRA "Silver Spur Award" Winner
The Silver Spur/Best of Texas awards are presented annually by the Texas Public Relations Association (TPRA) in recognition of the finest work produced each year by Public Relations professionals throughout the state. The TPRA, which conducts the competition, is the statewide public relations organization. It was founded in 1954. The Silver Spur is the highest award given by TPRA to honor outstanding professional public relations achievements in creating Public Relations campaigns or programs. Knapp Communications, Inc., has won two of these awards.

One was awarded for a clever marketing campaign designed for Watson Foodservice, Inc., of Lubbock. It featured a cuddly life-size mascot with costuming designed especially by KCI and manufactured by experts in Hollywood, CA. The costume was used in various programs throughout the city and became a symbol of the company..

The mascot was part of the months-long marketing push. Entitled "WFI & You in '92," the program featured the mascot— named Wiffy—along with a scratch-off card game named "Scratch Your Spot & Win A Lot" promotion, Super Saver discounts and other features. The project doubled sales within six months.

The Lubbock Council on Alcoholism and Drug Abuse – A TPRA "Silver Spur Award" Winner
KCI designed and developed a "Free Ride Home" program for the Lubbock Council on Alcoholism that was widely hailed because the pilot project later became wildly successful in other parts of the country. It has been adapted in many forms across the nation. It provided a free ride home on New Year's Eve to people who opted not to drive after drinking. Because of good advance promotion and distribution of materials prepared by KCI, the program was highly successful and elicited many calls.

The Lubbock Chamber of Commerce – A U.S. Chamber of Commerce Award
When the Lubbock Chamber of Commerce issued a call for a new logo, Knapp Communications came through again, developing a unique design featuring four stacked Ls—Red, green, purple and yellow—that was widely accepted in the community and was adopted by the chamber board. The "Team Lubbock" logo was accompanied by a new slogan—"Your Lubbock Chamber Means Business." It earned a top award from the National Chamber of Commerce and is still widely used by the chamber, including a large sign on the side of its office building.

Texas Association of Local Housing Finance Agencies – "Best Publication" (4 out of 5 years)

American Cancer Society – National "Capitol Dome" Award for Excellence in Government Relations

Awards earned by company principals may be found elsewhere on this website.

 

 

Watson Foods Inc. – A TPRA "Silver Spur Award" Winner

One was awarded for a clever marketing campaign designed for Watson Foodservice, Inc., of Lubbock. It featured a cuddly life-size mascot with costuming designed especially by KCI and manufactured by experts in Hollywood, CA. The costume was used in various programs throughout the city and became a symbol of the company.

The mascot was part of the months-long marketing push. Entitled "WFI & You in '92," the program featured the mascot— named Wiffy—along with a scratch-off card game named "Scratch Your Spot & Win A Lot" promotion, Super Saver discounts and other features. The project doubled sales within six months.

 

The Lubbock Council on Alcoholism and Drug Abuse – A TPRA "Silver Spur Award" Winner

KCI designed and developed a "Free Ride Home" program for the Lubbock Council on Alcoholism that was widely hailed because the pilot project later became wildly successful in other parts of the country. It has been adapted in many forms across the nation. It provided a free ride home on New Year's Eve to people who opted not to drive after drinking. Because of good advance promotion and distribution of materials prepared by KCI, the program was highly successful and elicited many calls.