No job is too big, too small or too tough for the professionals
at Knapp Communications, Inc., a full-service Public Relations/Marketing
company located in The Woodlands, Texas.
For the past 22 years, the company (KCI) has been serving a broad
base of clients in five states, ranging from truck centers, a communications
giant, non-profit housing and healthcare agencies, to a statewide
package delivery service, a food service firm and many others.
In plain language, Knapp Communications has done it all.
Our scope of work over decades really has run the gamut; it has
been rewarding and satisfying. KCI still welcomes the big, the
small and the difficult jobs. The company not only provides Public
Relations and Marketing services second to none, it offers public
affairs and community outreach to non-profit agencies.
For nearly 15 years, KCI represented AT&T in a broad swath
of Texas west of I-35, including an area from Amarillo to El Paso.
The company performed media tours related to the introduction of
local service and to encourage news media support of AT&T's
bid to enter the local service market. KCI also conducted editorial
board visits in the western half of Texas to influence public opinion;
and coordinated and produced special events for AT&T, such
as a "new jobs" announcement for Lubbock and El Paso
The firm coordinated media relations for AT&T's donation of
computer equipment to the KARENET project, a rural healthcare network
of Texas Tech University Health Science Center (TTUHSC) and the
Kellogg Foundation. Working with AT&T Media Relations personnel
in Dallas, KCI represented AT&T as liaison to TTUHSC officials
in planning and coordinating the entire project.
The Griffin Companies:
In 1983, owner B.R. "Rip" Griffin called on Knapp Communications
to help with general public relations. The company was on the brink
of a growth surge from Texas north to Wyoming and westward to California
with the dream of several huge truck-travel centers in the U.S.
KCI went to work in publicizing The Rip Griffin Truck Travel Centers
in major markets, such as Dallas and Phoenix. KCI produced media
and marketing materials, histories, personnel biographies, news
releases, financial news and photography, creating a corporate
identity for the growing new breed of truck/travel centers.
Media coverage was extensive and new centers emerged in Arizona
and locations in Texas within the next two years. KCI promoted
the grand opening of three new $7 million, 40,000 square foot complexes
with noteworthy events that caught the media’s eye.
In the Texas Panhandle town of Tulia, KCI organized a parade--what
else in a community adding its new largest employer? It turned
out great--a band, 18-wheelers, the mayor, the citizenry and even
a fire truck.
The Griffin Companies also called on KCI to promote another opening
near Phoenix, Arizona. No parade this time, but a county commissioner
did drive an 18-wheeler through a long red ribbon to officially "cut" it
for the crowd as part of the festivities.
In Terrell, TX , CNN showed up for a feature on Griffin, the man
who blazed new highways for truck center design and promotion..
The feature was repeated on various news cycles many times.
Now on to trucks of a different sort…
When some of the owners of Tex-Pack, an independent package delivery
service encountered financial problems, the company called on KCI
to tell its customer base what had happened and to mount an aggressive
media relations campaign. KCI came through again.
In business for more than a half-century to 1,200 points in Texas
and New Mexico, the company reorganized under new ownership/management
and was determined to stay in business.
Knapp Communications picked up the ball, telling the story about
the firm's colorful past, including decades of service delivering
movies to theaters in countless small towns throughout the state.
In those days, drivers carried keys to the theaters, dropping the
film off in the middle of the night in most cases to insure uninterrupted
service. KCI mounted a media barrage in major metropolitan areas
including Dallas, Houston, San Antonio, Lubbock and Amarillo, to
help keep the trucks rolling.
Watson Foods Inc. – A TPRA “Silver Spur Award” Winner
The Silver Spur/Best of Texas awards are presented annually by
the Texas Public Relations Association (TPRA) in recognition
of the finest work produced each year by Public Relations professionals
throughout the state. The TPRA, which conducts the competition,
is the statewide public relations organization. The Silver Spur
is the highest award given by TPRA to honor outstanding professional
public relations achievements in creating Public Relations campaigns
or programs. Knapp Communications, Inc., has won two of these
One was given for a clever marketing campaign designed for Watson
Foodservice, Inc., of Lubbock. It featured a cuddly life-size mascot
with costuming designed especially by KCI and manufactured by nationally-known
costume designers in Hollywood, CA: The outfit was used in various
programs throughout the city, including school and civic functions
and became a symbol of the company.
The mascot was just part of the months-long marketing push. Entitled "WFI & You
in '92," the program featured the mascot— named Wiffy—along
with a scratch-off card game named "Scratch Your Spot & Win
A Lot" promotion, Super Saver discounts and other features.
The project doubled sales within six months.
COMMUNITY OUTREACH – LOCAL HOUSING FINANCE AGENCIES & JURISDICTIONS
KCI's contribution to the housing industry has been huge. On behalf
of housing agencies in Texas, Louisiana and Colorado, the firm
has successfully marketed more than one-half billion dollars in
Mortgage Revenue Bond and Mortgage Credit Certificate programs
that assist first-time homebuyers in achieving the dream of homeownership.
These non-profit governmental entities have jurisdictional authority
to issue mortgage revenue bonds for the purpose of providing financing
of clean and safe affordable housing for low-to-moderate income
Along the way, KCI designed and conducted public information
programs to educate targeted populations about opportunities
in homeownership. Clients included the Texas-based public housing
finance agencies of Harris County, the City of Houston, Galveston,
Lubbock, 22 counties in the Texas Panhandle and the South Plains
of Texas among others. KCI has also developed programs for Imperial
Calcasieu (five parishes surrounding Lake Charles), LA, and Telluride,
The company also has worked with investment banking firms in Texas
and Colorado in tax-free bond allocations. Mrs. Jeanne M. Knapp,
the Founder and President, has been a speaker at national and state
conferences of the Association of Local Housing Finance Agencies
and Texas Association of Local Housing Finance Agencies and has
won a number of awards for publications used in promotion of first-time
Houston Housing Finance Corporation
The Houston Housing Finance Corporation was one of the first housing
finance agencies to hire the team of Steven Harris, investment
banker, and Knapp Communications to save a failing affordable
housing program that had only issued three Mortgage Credit Certificates.
Harris and KCI went to work to redevelop the materials for the
program, including training of some 20 lender organizations and
redesign of media and promotional materials. In a short six months,
the team reached full commitment of the $25 million program that
had laid nearly dormant for 2 1/2 years. Hundreds of first–time
homebuyers received the benefit of this program and the HFC went
on to use several more programs of that type.
Harris County Housing Finance
On the heels of a successful Houston program, the Harris County
(the third largest county in the nation surrounding Houston)
Housing Finance Corporation hired Harris and Knapp Communications
to design and develop its $25 million Mortgage Credit Certificate
Program. As a result of training and promotion, the entire sum
was committed within four months, representing hundreds of new
homeowners in the region.
Calcasieu Parish Public Trust Authority
The Calcasieu Parish Public Authority has been providing financing
programs for first-time homebuyers for more than 25 years. The
Trust Authority comprises five southwest Louisiana Parishes – Allen,
Beauregard, Calcasieu, Cameron and Jefferson Davis. As one of
the leading housing finance agencies in the state, The Trust
has issued more than $100 million in affordable housing mortgage
revenue bonds and provided more than 1,000 families with financing
for their first homes. KCI has represented The Trust as its marketing
and outreach agent for all of its programs for more than 10 years.
NON-PROFIT AGENCY COMMUNITY OUTREACH
Heart of Montgomery County
There have been other daunting assignments as well as new challenges,
namely taking a leap of faith with Heart of Montgomery County
(TX) to help bring accessible and affordable healthcare to the
In 2003 a group of citizens met because of a shared interest in
making healthcare in Montgomery County affordable, accessible and
accountable. Founded by Steven H. Farber, M.D., the citizens made
the decision to go forward with an organization that could achieve
the goal. Dr. Farber then asked Knapp Communications to assist
in building a community group to address local healthcare issues
with the belief that the healthcare problems faced in the county
could not be solved solely at the federal and state government
levels. Heart suggested that local organizations and citizens must
take some responsibility.
KCI accepted the challenge and launched the grassroots efforts
to build an organization from scratch. KCI now serves as the contract
manager for the non-profit organization with oversight of communications,
media relations, project development, corporate identity as well
as day-to-day operations.
In less than two years, Heart boasts a county-wide collaborative,
with more than 50 organizational members, including all major hospitals,
the United Way, the community college, chambers of commerce and
many others. (See www.healthcaremontgomery.org) Heart now serves
as a model for other communities to take hold of their healthcare
challenges and work together to change future trends. Heart is
serving as the catalyst for change.
In its short history, KCI worked closely with
Heart to request and receive its 501(c)(3) status from the Internal
on its first try; obtain grant commitments totaling $175,000 and
gain the support of local and state government and regional
chambers of commerce to continue to strive for ways to facilitate
equal and quality healthcare for everyone in the county. Heart
has been recognized in publications from the Texas Comptroller’s
office and the Institute for Health Policy Research in Austin.
The Lubbock Council on Alcoholism and Drug Abuse – A TPRA “Silver
Spur Award” Winner
KCI designed and developed a "Free Ride Home" program
for the Lubbock Council on Alcoholism that was widely hailed because
the pilot project later became wildly successful in other parts
of the country and still is growing each year.. It provided a free
ride home on New Year's Eve to people who opted not to drive after
drinking. Because of good advance promotion and distribution of
materials prepared by KCI, the program was highly successful and
elicited many calls and is being modeled elsewhere in the nation..
…And Many Others….
KCI's list of clients includes many other groups and corporations;
a number of successful political campaigns; expertise in print/video
production, media relations and crisis communications –both
strong suits—political consulting/public affairs, research
and event planning. (See Services)
Communications, Inc. , 2005-2006, All Rights Reserved